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How can agents exchange their leads with each other through MyVerifiedLeads?

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My verified leads is a platform that allows agents to exchange their leads with each other and maximize the ROI for their marketing spending. Agents use a lot of their marketing spending to buy leads from multiple sources like Property Portals, Facebook, Google, Email, Whatsapp marketing, and others.

My verified leads  is a platform that allows agents to exchange their leads with each other and maximize the ROI for their marketing spending. Agents use a lot of their marketing spending to buy leads from multiple sources like Property Portals, Facebook, Google, Email, Whatsapp marketing, and others. Once the leads are sourced then the calling happens on these leads, after going through multiple follow-up stages, and site visits the closing of leads will take place. The closing ratio on these leads is very low, it's less than 1%, and at times it's less than 0.5% as well. As the percentage conversion is very low, it means that money has been spent on many leads but couldn’t convert. Out of these non-converted leads, most would buy the property but maybe through other agents or builders. This lead will buy the property from one and only one agent but hundreds of agents would have bought the very same lead through multiple sources. So one particular lead is sold to multiple agents by various lead sources but only one can close it. Typically a lead cost for real estate will start from Rs.200/- and can go up to Rs.2,000/- or even higher. The loss of money for the real estate community is huge.

Myverified Leads has come up with a platform where we help agents share old or dead leads with other real estate agents. Old or Dead category leads for any agent are the leads that you are finding difficult to sell for a variety of reasons like budget issues, location issues, project issues, unit types or not being able to build a good sales connect. This old/dead lead for one particular agent may not be dead for another agent. Another agent can work on this particular lead and close the transaction. So essentially we have created a platform where agents can share their old/dead leads with us, we do the process of verification and make it available for other agents, who can pick these leads from our platform and close their transaction. Our platform helps agents to collaborate, and share leads with each and close transaction, our role is to make sure that the leads are verified and the right lead is given to the right agent or builder. This will help in reducing the cost of lead generation and improving the ROI through mutual collaboration.

Ritesh Anand

The author is founder of Myverifiedleads.

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